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 Location:  Home » Books » Marketing » Electronic Commerce (2nd Edition)January 9, 2009  
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Electronic Commerce (2nd Edition)
Electronic Commerce (2nd Edition)
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Author: Elias M. Awad
Publisher: Prentice Hall
Category: Book

List Price: $121.40
Buy New: $0.01
You Save: $121.39 (100%)
Buy New/Used from $0.01

Avg. Customer Rating: 1.0 out of 5 stars(2 reviews)
Sales Rank: 1171238

Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 512
Shipping Weight (lbs): 1.9
Dimensions (in): 9.1 x 7 x 0.9

ISBN: 013140265X
Dewey Decimal Number: 658.84
EAN: 9780131402652
ASIN: 013140265X

Publication Date: October 9, 2003
Availability: Usually ships in 1-2 business days

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Editorial Reviews:

Product Description

This paperback provides the latest information in e-commerce and teaches readers how to build a successful e-business. It brings learners through the entire process of e-commerce?from strategic planning to actual fulfillment-using an easy-to-understand writing style to explain the technology of the Internet. A five-part organization covers foundations of electronic commerce, designing interactive web presence, e-strategies and tactics, security threats and payment systems, and managerial and customer-related issues. For business minded individuals considering an e-commerce start-up.




Customer Reviews:

1 out of 5 stars A horrible book for a horrible class   July 3, 2007
  2 out of 2 found this review helpful

As the previous reviewer pointed out this book is out of date and just wrong in some cases. My professor used this book during lecture and discussed in detail parts of it (where were incidentally out of date).

A friend of mine, Eric Corley, who manages a computer related magazine is mentioned, but they spelled his name wrong! (And this is the second edition).

If you're a professor looking to get a text for an intro to e-commerce class, please god buy this book, then burn it, and then choose a different text.



1 out of 5 stars Screaming fits - is what this book gave me.   October 31, 2005
  12 out of 12 found this review helpful

I am stuck using this book. It is so bad I do not know where to start .... outdated, imprecise, inconsistent and incorrect terminology, contradicting itself and what I can describe as an "emotional" rather than technical writing style. Lack of simple clarifying examples. Misleading figures. Many key terms are defines multiple times in a different and misleading way.

Let me just give FEW exampes:
1. It is so very out of date - it does not even mention DSL, it goes on forever about dial-up!
2. Quote: "Infrared transmission operates at frequencies approaching the speed of light". I am not sure what that means, last time I checked frequency and speed were two different things.
3. p. 132, "Portal: a Web page that offers links to other sites". According to this ANY old web page is a portal.
4. p. 165, "Internet Service Provider (ISP): a specialiazed company that connects customers with PCs and browsers to the Internet". Sorry - you are out of luck if you are running a server, or do not intend to use a browser!
5. p.218 - range for WLAN is listed as "only 150 feet", VS , p.219 range for a WLAN from less than 100 to 300 feet.
6. talks abotut KM (knowledge management) in Ch 5 but never defines it.
7. loves imprecise expressions with little substance like "information super highway", "entrance ramp to the internet", "virtually unstoppable", "possibilities are truly endless"
8. figure 14-7 labeled "Quantum computing", while displaying an eliptic curve.

It feels like the author was just hurrying to get yet another book out in an area in which he lacked serious expertise.



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