| Online Market Research: Cost-Effective Searching of the Internet and Online Databases | 
 enlarge | Author: John F. Lescher
Publisher: Addison-Wesley Professional
Category: Book
List Price: $19.95
Buy New: $2.84
You Save: $17.11 (86%)
Buy New/Used from $2.84
Avg. Customer Rating:   (2 reviews)
Sales Rank: 2526834
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 7.4 x 0.8
ISBN: 0201489295
Dewey Decimal Number: 658.83028546
UPC: 785342489293
EAN: 9780201489293
ASIN: 0201489295
Publication Date: October 1995
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Enables professionals to perform efficient and cost-effective market research using the Internet and online databases, shares techniques on how to access the latest business data, and profiles various online information sources. (All Users).
Amazon.com Review
Out there on the Internet is a wealth of information about your target customers--information that will let you focus on your market and your business more profitably. Online Market Research is a valuable collection of this data, and you couldn't find anyone better qualified than John Lescher to teach you the tricks of the trade. Don't worry if either the Internet or Market Research is a foreign realm to you. John Lescher does a beautiful job of making both easy to comprehend, with step-by-step examples that show you precisely how to work though the research process.
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| Customer Reviews:
 This is a 1995 book, out of date. Amazon should be ashamed February 7, 1999
23 out of 24 found this review helpful
Anyone looking for the latest information about online market research should look elsewhere. I bought this book from amazon, and when I sat down to read it, I was dismayed to see how out-of-date it was. For example, recent advances in online survey research are not covered.
 Good general purpose research handbook for online sources. July 11, 1996
1 out of 2 found this review helpful
Many research texts for business and the social sciencesdiscuss secondary research sources. However, most, ifnot, all texts written in the past few years have had their chapters on this important subject invalidated by the the explosion of resources on the World Wide Web. Online Marketing Research is an excellent book to augment research texts used in academe or outdated research methods used by most businesses. The author also points out though that many of the "paid" resources such as Dialog, Nexis and Lexis, etc. still offer the highest quality information. This book is well worth the modest price. Dave Wagner
dave@wagners.com
http://www.wagners.com -- Internet Marketing Resource Page
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