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| Internet Marketing (NetEffect Series) | 
 enlarge | Authors: Barbara Cox, William Koelzer
Publisher: Prentice Hall
Category: Book
List Price: $23.60
Buy New: $7.92
You Save: $15.68 (66%)
Buy New/Used from $7.92
Avg. Customer Rating:  (4 reviews)
Sales Rank: 416887
Media: Paperback
Number Of Items: 1
Pages: 324
Shipping Weight (lbs): 1.1
Dimensions (in): 9.2 x 6.9 x 0.5
ISBN: 0130336289
Dewey Decimal Number: 658.84
EAN: 9780130336286
ASIN: 0130336289
Publication Date: May 23, 2003
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
For courses in Marketing and Internet Marketing. This comprehensive text makes the world of Internet marketing understandable and accessible, and explores its relationship to traditional marketing-building on learners' previous marketing knowledge of positioning, audience, target markets, and direct response marketing. Clear language, logical organization, and pertinent, practical examples give readers the Internet marketing "how-to" and allows them to relate this material to their own goals, products, and services.
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| Customer Reviews:
 Too basic June 7, 2007
Maybe a nice book for people who never heard of the phenomenon Internet.
However, for people who want to use it in a real business situation might become somewhat disappointed. There is no strategic implication to be found anywhere in the book and it talks about the subjects in a superficial way. For a more practical book (though it can never be practical enough for me) Dave Chaffey's Internet Marketing book is my best second bet.
Too Optimistic for a Brutal Virtual Business World. January 23, 2006
5 out of 8 found this review helpful
I believe this book is far too optimistic when it comes down to Internet marketing. The Internet evolves at blazing speeds and business owners have to constantly optimize their strategies with every new technological phenomenon appearing and invading our "marketing reality".
For instance, I could not extract any fruitful information regarding "traffic building" and some of the suggestions were effectively outdated. Emphasis should be put on Link Popularity; a critical factor that's directly tied to the success of every online business (see an example: profitsmachine.com).
Conclusively, it's a well-written book, cohesive and those who are starting out their online ventures, should give it a go; the investment is analogous to the knowledge given and well worth it.
You don't need to buy an expensive book like this to learn how to market online January 10, 2006
7 out of 11 found this review helpful
I know that there are hungry people out there who want to know how to market their material. However you don't need to spend this much money on a book that has too much theory and not enough practical uses. I think the best resource available is at www.guidebible.com. It has thousands of pages of articles on everything related to online business. And it is a free service. It even has rebate programs where you can get significant discounts on tools that actually provide results, not books which give you abstract theory.
 A Must Have! July 23, 2003
21 out of 32 found this review helpful
"Internet Marketing" is extremely easy to read, and easy to follow. This book's take on marketing is a must for every professional out there. What makes the difference between a successful person and a someone who wants to be, is the ability to market themselves online and off. Barbara Cox and Bill Koelzer walk you through the process completely, and with real-world examples and helpful tips that actually work. Working with professionals everyday, I am always asked questions about how to drive more traffic to their web site, how to market their site more efficiently, and how to maximize the effects of that traffic. After seeing all the helpful hints this book has to give, I know what to tell them... Read this book! This book can double your income and make you a successful business professional in no time. It points out the obvious marketing tips and gently guides you in the direction of success. I highly recommend "Internet Marketing" for any business professional.
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