| Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series) |  | Author: Jason Miletsky
Publisher: Course Technology
Category: Book
List Price: $84.95
Buy New: $9.50
You Save: $75.45 (89%)
Buy New/Used from $5.32
Avg. Customer Rating:   (3 reviews)
Sales Rank: 779396
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 424
Shipping Weight (lbs): 1.6
Dimensions (in): 9.2 x 7.4 x 0.9
ISBN: 0619035633
Dewey Decimal Number: 005
EAN: 9780619035631
ASIN: 0619035633
Publication Date: May 28, 2002
Availability: Usually ships in 1-2 business days
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Product Description
This innovative text provides future developers and designers information on how to think about creating a successful Web Site. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing.
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| Customer Reviews:
 An easy to read but informative book March 9, 2007
This book covers the essentials of planning, developing and marketing a web site. The book uses real-world examples and case studies, and while easy to read, does not over simplify the subject.
 IT'S OK March 9, 2007
1 out of 1 found this review helpful
There was some useful information, but the organization of the book could use some improvement. Some of the information is outdated and needs to be updated with the changing environment.
Revenue and Advertising March 9, 2007
The book does not provide enough case studies of successful websites such as Amazon or eBay on how they generate revenue. Does not focus on the shopping cart model or experience. Also, topics on Online Banking and Transactions are not explained. Overall a good book for business majors trying to understand the Web from a very high-level.
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