| Building an E-Business: From the Ground Up | 
 enlarge | Author: Elizabeth Eisner Reding
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $1.95
Buy New/Used from $0.19
Sales Rank: 2160574
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 192
Shipping Weight (lbs): 0.9
Dimensions (in): 10.8 x 8.5 x 0.3
ISBN: 0072426365
Dewey Decimal Number: 658.84
EAN: 9780072426366
ASIN: 0072426365
Publication Date: October 9, 2000
Availability: Usually ships in 1-2 business days
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Product Description
Building an E-Business: From the Ground Up is an "e-commerce" book that moves beyond a survey atmosphere to provide hands on experience. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-Buisness. This book integrates and fills the gap between "How to Design Web Pages" and Buisness and Marketing courses. It is not a "How-to" book dealing with the conversion of existing buisnesses to the electronic arena; it focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of the Internet and in developing business and marketing plans. Building an e-Business is different because it is aimed at those interested in starting an e-Business, makes use of the Web, and assumes little or no Internet Knowledge.
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