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| Corporate Communication | 
 enlarge | Author: Paul Argenti
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $80.53
Buy New/Used from $80.53
Avg. Customer Rating:  (2 reviews)
Sales Rank: 24428
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 5
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 7.3 x 0.7
ISBN: 0073377732
Dewey Decimal Number: 658.45
EAN: 9780073377735
ASIN: 0073377732
Publication Date: December 9, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
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| Customer Reviews:
Exceedingly Thorough and Strong August 21, 2002
9 out of 12 found this review helpful
Though not as current as some other texts dealing with corporate communication, Argenti's book is still the best. It combines both theory and practice, never letting one dominate the other; instead, it combines them, letting their merged strengths shine. It's similar to Guerrilla PR: Wired by Michael Levine, which also utilizes the practice of public relations to great effect in examining how to attain the objective.Argenti uses several brilliant case histories in his examination of corporate communication. This text is both informative and useful. I would definitely recommend it to anyone who's involved in the field.
Paul Argenti's Corporate Communication: A new perspective August 1, 2001
13 out of 18 found this review helpful
I have been using Paul Argenti's Corporate Communication for my Management and Corporate Communication class and find the book very systematic and comprehensive. It provides students with a new perspective of professional external and internal communication that a company needs to build its image and identity. Especially, the down-to-earth cases for discussions such as, the Adolph Coors Company and the 60 minutes CBS program, and the case of United Technologies, are perfect application of knowledge to practice. More significant is that those problems are universal and might occur to any organization. And this is credited to Paul Argenti's long experience of teaching management and corporate communication. I really enjoy using this book.
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