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| Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing | 
 enlarge | Authors: Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough
Publisher: Entrepreneur Press
Category: Book
List Price: $21.95
Buy New: $11.96
You Save: $9.99 (46%)
Buy New/Used from $11.96
Avg. Customer Rating:  (8 reviews)
Sales Rank: 22216
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1
Dimensions (in): 8.9 x 7.4 x 0.8
ISBN: 1599181940
Dewey Decimal Number: 658.872
EAN: 9781599181943
ASIN: 1599181940
Publication Date: July 2, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money! This complete Guerrilla Marketing online guide includes: - The 10 most effective Guerrilla strategies
- Case studies of the five greatest online Guerrilla Marketing campaigns
- How to create a high-impact website on a budget
- Low-cost tactics for maximizing traffic
- The 12 biggest internet marketing mistakes and how to avoid them
- Creative tactics and cutting-edge tools that inspire customers to take action
- Essential information on cutting-edge technology
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| Customer Reviews: Read 3 more reviews...
 Guerrilla Marketing on the Internet December 17, 2008
Success in today's global economy is a challenge. You can't just hang your shingle and expect customers to know you exist and you can't just hire someone to do an advertising campaign and expect customers to flock to your door. The world just doesn't work that way anymore.
So what's the alternative? A great website? Persuasive email copy? Newsletters? Social networking? Podcasting? YouTube videos? Yes, all of the above and so much more. Today's entrepreneur has to make smart decisions and use all of the resources at his or her disposal in order to build up a successful business that withstands the test of time.
Guerrilla Marketing on the Internet is the guerrilla marketing book that every entrepreneur should read. Like all of the guerrilla marketing books, this book focuses on solid business practices such as knowing your customer and fulfilling their needs instead of just selling a product. With hundreds of ideas for low cost promotions this information will jumpstart any marketing program and place it on the track to success. So many opportunities exist on the Internet and this book makes it easy to take advantage of them.
A must for any who want to use the internet to push their product December 12, 2008
The internet has revolutionized many things about business, including advertising. "Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing" is a marketing guide for selling one's product with little investment using the vast resources that the internet provides. Promoting ten strategies on the subject, backed up with case studies and advice on expertly crafting a website, "Guerrilla Marketing on the Internet" is enhanced with a bonus Internet Jumpstart Kit, making this a must for any who want to use the internet to push their product.
 Overhyped piece of garbage October 13, 2008
2 out of 2 found this review helpful
This book sadly doesn't live up to the hype. It reads as an advertisement for the services of the authors and even uses one of the authors as a case study.
The authors use every old marketing trick in the book to try to sell in the new internet world. Truly long online sales letters and one page websites that try to gather user data are not revolutionary and are a true turn off to lots of folks.
It is rare that I return a book but this one is going back.
 Ok - but not great October 1, 2008
1 out of 1 found this review helpful
I guess it depends what you are looking for in this book, but a lot of the same old stuff rehashed here. Mainly relevant to "sales letter" type websites. Not ecommerce if that is what you are after.
An Excellent Approach for the Indie Writer ... September 30, 2008
1 out of 1 found this review helpful
For any small business, the Guerrilla series on building a business at a lower cost is an excellent resurce. We've used "Guerrilla Marketing" in our small business for more than 5 years, and found it very useful in helping our business grow while keeping our costs down.
Briefly, the differences between Guerrilla Marketing and traditional marketing are a greater dependence on personal networking, word-of-mouth, and personal efforts, and the realization that marketing includes everything a business person does, including the design of the Web site and the appearance of the store. Not to mention having a good product and a passion for your business.
But perhaps the biggest difference is that the Guerrilla Marketer understands that building a business and marketing it takes time. It's a process that goes on all the time, for as long as it takes to be successful. It doesn't take a lot of money, but it does take time.
I think that as a writer that's the most important lesson I've learned from reading Guerrilla Marketing on the Internet. The Internet is a flash thing. In designing Web sites, there's the rule of three's: 3 seconds to get someone's attention, and 3 clicks for them to find what they're looking for on a site. Ironically, using such a fast system and making it work for an entrepreneur is not a short process.
Bulding a Web site? Make sure it represents your company, because it's your store window to the world's Main Street.
Using a Blog? If not, you might consider doing so because it's a very useful tool in personal networking on the Web. But building relationships in cyberspace takes time, and cultivating customers takes time.
This book defines all the terms businesspeople may not yet understand and best of all, takes the fear out of them. Why not do a podcast? Try RSS feeds, by all means.
Guerrilla Marketing on the Internet is a perfect marketing approach for Web 2.0 social networking. If you're at all uncertain of how to use the new technologies -- or even what they are -- this book will educate you. And probably make you more money along the way.
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