| E-Roadmapping : Digital Strategizing for the New Economy | 
enlarge | Authors: Stefan P. Bornheim, Jutta Weppler, Oliver Ohlen Publisher: Palgrave Macmillan Category: Book
List Price: $69.95 Buy New: $2.00 You Save: $67.95 (97%)
Buy New/Used from $0.10
Sales Rank: 2464931
Languages: English (Original Language), English (Unknown), English (Published) Media: Hardcover Number Of Items: 1 Pages: 210 Shipping Weight (lbs): 1 Dimensions (in): 9.6 x 6.3 x 0.7
ISBN: 0333786955 Dewey Decimal Number: 658.84 EAN: 9780333786956 ASIN: 0333786955
Publication Date: July 6, 2001 Availability: Usually ships in 1-2 business days
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Product Description
This book introduces e-Roadmapping--a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organizations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? E-Roadmapping examines ways of dealing with this complexity and provides a tool-kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of "mapping" the business landscape, pin-pointing areas of competition, and planning an organization's transformation. Based on extensive in-company research and full of examples of the models in action, E-Roadmapping is a stimulating look at the sharp end of the new economy.
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