| A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants | 
 enlarge | Author: Evgenii Prussakov
Publisher: AM Navigator LL
Category: Book
List Price: $29.99
Buy New: $18.80
You Save: $11.19 (37%)
Buy New/Used from $18.75
Avg. Customer Rating:   (20 reviews)
Sales Rank: 33928
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.7
Dimensions (in): 8.9 x 6 x 0.8
ISBN: 0979192706
Dewey Decimal Number: 658.872
EAN: 9780979192708
ASIN: 0979192706
Publication Date: May 1, 2007
Availability: Usually ships in 1-2 business days
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Product Description
A Practical Guide to Affiliate Marketing was written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author's information in a logical, convenient format.
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| Customer Reviews: Read 15 more reviews...
No Fluff and 99.99% Solid Content Out of All of the Affiliate Marketing Books This is a MUST HAVE August 18, 2008
Unlike most of the books on Amazon I found Geno's to be an extremely efficient read. Most of the books on this subject are filled with "fluffs" and long run on's of success stories. It was very refreshing to finally read a book by someone who approaches Online Marketing and Management from more of a "This is the exact science" standpoint while still keeping the book enjoyable and not dense at all.
I recommend this book to anyone interested in Affiliate Marketing or for the Affiliate who is curious as to how Affiliate Managers think and act.
Great work
-Cyrus Massoumi
Great resource and guide for Affiliate Managers & Merchants July 10, 2008
"A Practical guide to Affiliate Marketing" is exactly what the title says. It is a great resource and reference for everybody who is interested in affiliate marketing. It gives answers to almost all questions every merchant wants to ask before launching affiliate program. The book is easy to read and easy to follow. There are many real life examples and valuable tips both for merchants and affiliate managers. The author Evgenii "Geno" Prussakov is one of the most respected and successful affiliate managers in affiliate marketing world. I think the book definitely deserves 5 star rating.
Proves how important it is to seek advice from the experts February 6, 2008
I humbly believe in the adage that says "You don't know what you don't know". This was definitely true about Affiliate Marketing. There's so much jargon and tech-speak to wade through when trying to learn about this industry. Then I read Mr. Prussakov's book and was amazed at how clearly and simply it outlined what I needed to know to get a handle on the power of affiliate marketing. It was a real eye-opener, and allowed me to pursue techniques that have made a real difference in my business. I highly recommend the book as a basic resource for anyone looking to understand affiliate marketing.
A great guide for merchants February 6, 2008
It isn't often that a book so clearly and concisely delivers so completely on its chosen subject. But such is the case with "A Practical Guide to Affiliate Marketing".
Upon recently launching our affiliate program I began researching the topic so that at least I might avoid making some "newbie" mistakes. I met Geno through a popular affiliate forum and he was kind enough to send me a copy of his book. Once I began reading, I knew that this book was exactly what I needed. The book, in plain and simple english, covers all of the pitfalls, opportunities, and provides sound advice, obviously based on Geno's years of experience. It does so in a format that makes it a great point of reference long after you read through it and a must have for any affilliate manager, merchant, or anyone who wants to understand the affiliate marketplace.
I highly recommend this book to any executive considering the idea of launching an affiliate program or anyone currently managing a program who would like to see their results improve.
Tom Livia
President
PC Universe, Inc.
A very informative and helpful read February 2, 2008
I bought this book to help me learn the role of my job better as a manager for a web based business and had no idea where to start. This book was very helpful by answering questions that I had as well as giving me ideas. I would almost take it as an Affiliate Marketing for Dummies course!!
The best thing about this book in my opinion was that the context and verbiage is very easy to understand and follow, no super artsy intllectual sentances to break down. It is a straight forward read and the author does his best to explain everything in a mannerism that anybody can follow. Though not the most exciting of subjects I hardly found this book to be dry or boaring, The author does his best to make it exciting and as fresh as possible. I would recommend this book to anyone just starting out in this business.
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