| AdWords For Dummies (For Dummies (Computer/Tech)) | 
 enlarge | Author: Howie Jacobson
Publisher: For Dummies
Category: Book
List Price: $24.99
Buy New: $13.81
You Save: $11.18 (45%)
Buy New/Used from $13.81
Avg. Customer Rating:   (58 reviews)
Sales Rank: 6506
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: Pap/Onl
Number Of Items: 1
Pages: 408
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 7.3 x 1
ISBN: 0470152524
Dewey Decimal Number: 658.8720285536
EAN: 9780470152522
ASIN: 0470152524
Publication Date: September 11, 2007
Availability: Usually ships in 1-2 business days
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Product Description
- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
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| Customer Reviews: Read 53 more reviews...
Much more than AdWords December 2, 2008
Howie's book is much more than a primer on Google AdWords - it's an excellent, comprehensive tutorial on how to start and run a successful Internet business.
I've been marketing online for several years and consider myself to be pretty knowledgeable about Internet marketing, and I still learned a LOT from this book.
Well worth even five times the price.
a good introduction December 1, 2008
this is definitely a good introduction to adwords with a lot of valuable tips and info.great work!
A good book on this topic November 27, 2008
This is a good book on adwords.has a lot of information.well written and easy to read.
Great Book! Very Helpful! Lots of Extras! November 27, 2008
I found "Adwords For Dummies" to be a very well written, easily digested source of valuable information. The author, Howie Jacobson, presents the material in a very organized and simple to follow way. The book also references many current web tools, which can be used for SEO as well as Adwords. Additionally, the author maintains a free website that has the latest updates and developments in Adwords technology and tools. Also, there is a $25 coupon inside the cover that can be used as credit when opening an Adwords account. You can't go wrong with this one.
Excellent guide on AdWords for all levels November 25, 2008
The book is an excellent guide on the topic for people of all levels. If you've been considering getting into AdWords and don't know where to start... or if you've already been using AdWords for a while and are looking for ways to improve your results - Get this book. Get it now.
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