| Word of Mouth Marketing: How Smart Companies Get People Talking | 
 enlarge | Author: Andy Sernovitz
Creator: Guy Kawasaki
Publisher: Kaplan Business
Category: Book
List Price: $24.95
Buy New: $15.38
You Save: $9.57 (38%)
Buy New/Used/Collectible from $12.45
Avg. Customer Rating:   (109 reviews)
Sales Rank: 10466
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 216
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6 x 0.9
ISBN: 1419593331
Dewey Decimal Number: 659.133
EAN: 9781419593338
ASIN: 1419593331
Publication Date: November 1, 2006
Release Date: November 1, 2006
Availability: Usually ships in 1-2 business days
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Product Description
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world?s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz?when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner?and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion?and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business?that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
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| Customer Reviews: Read 104 more reviews...
 good November 9, 2008
It's an OK book...I am using it for my thesis.
So far, everything in the book is based on common sense...I mean, nothing really grab my attention as a new way that can make me think "aha!"
It's a good book tough...suitable enough for my thesis:)
 Sernovitz clearly "gets it" November 9, 2008
I've read tons of marketing books. Seth Godin, Al Ries, and now Andy Sernovitz are the authors who really have shown that they have a solid grasp on marketing.
Where Sernovitz really excels is his understanding of the dynamics of online WOM. Anytime you try to make a short-term gain, whether it be through spam or controlling what your customers say about you, you will lose. It does more harm than good. Having strong ethics and being a good person/company is what wins in the online world.
This is one of the few books I would dub as a "must read" for any marketer, both online and off.
 Interesting Anecdotes, Less Interesting Layout October 24, 2008
0 out of 1 found this review helpful
The author certainly adds a lot of historical examples, making the book easy reading. But as for giving concrete examples of how to improve one's own business, it is mostly theoretical. Moreover, it reads more as a top-down memo than a conclusive analysis of the manner WOM marketing is conducted. The impact of WOM is in no doubt an influential part of every brands existence; however, I felt this acts book acts more of a summary rather than a in-depth analysis. If you are looking for an easy-read that will open your eyes to WOM, this is a great book for you; if you are looking for a book that delves deeper into the possibilities of WOM, keep looking.
Practical Word of Mouth ideas you can use now! October 22, 2008
1 out of 1 found this review helpful
Andy Sernovitz is the guru of Word of Mouth. Andy's advice will give you ideas you can use right now to jump start the conversations that customers are having with each other. If you've ever wanted customers to act as your sales team, this is the book for you.
Great Book! Buy It Now & Read It Immediately! October 7, 2008
1 out of 1 found this review helpful
I absolutely enjoyed reading this book and my copy is totally marked up as I got many more ideas and strategies for us to implement in our business & daily operations. Our Magazine, Millionaire Blueprints Magazine Millionaire Blueprints is privileged to be marketed by word of mouth and we never had it as a line item in our marketing plan. Duh! I am so glad that there is discussion here on putting a value to word of mouth and proactively making it a part of the business and marketing plan. I also love the discussion about being honest & transparent, customer service, and simply being a part of the conversation both online and offline. Great book and it will definitely be referred to often in our business by our entire team.
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